Paving the way to a sustainable future

We, Kenneth and Juliette, blend our diverse backgrounds from Hong Kong, France, and the Netherlands to create a harmonious team. Rooted in a strong sense of responsibility to both humanity and the environment, our journey started after years in the fashion industry where we became aware of the significant harmful impact on the environment. Driven by our vision to change this, we made responsibility our compass. Our primary mission is to craft sustainable, high-quality knitwear, treating people and nature with respect.

Through Ajour, we aim to inspire brands and individuals to do the same.